The DTC's Promotional Tour in the United States
From 3 to 9 March 2018, a delegation from Monaco Tourist and Convention Authority (DTC), accompanied by various Monegasque touristic partners, travelled to Chicago, Miami and New York for a promotional tour organised by the DTC's North American representative office.
This Monegasque delegation, headed by Corinne Kiabski, the DTC's Director of Communication, and Laurence Aquilina, North American Manager at the DTC's Marketing and Sales Department, was accompanied by Gerard Arazo from the Columbus Monte-Carlo, Anne-Marie Pinsault from the Hôtel Métropole Monte-Carlo and Alexandre Lebrat from the Monte-Carlo SBM, as well as Dominique Milardi from the Méridien Beach Plaza.
During this promotional tour, which was organised by Cindy Hoddeson, Head of the DTC's North American representative office, several events were planned for journalists and high-end travel agents.
This tour featured various themes, with, first of all, "the performing arts." The Ballets de Monte-Carlo therefore performed in Chicago during their American tour. In parallel, a performance of "Così Fan Tutte," was given there, co-produced by the Monte-Carlo Opera.
Then, in Miami and New York, where the focus was on the theme of oenology, Dominique Milardi, President of the Monegasque Association of Sommeliers, offered exclusive, interactive champagne tastings to various invited audiences.
On 8 March, a Press lunch was held at the "Benoit," Alain Ducasse's restaurant in New York.
On 9 March, to close the tour, an evening event was held at the City Winery. The aim was to strengthen the Principality's position as a destination that is tolerant and open to all.
A total of 200 people, including tourism professionals and journalists, took part in Monaco's promotional tour.
As a reminder, in 2017, the United States was the fourth most represented country in terms of tourists staying in Monaco.