The "Destination Monaco" Evening in Munich is a Great Success

Monaco's Ambassador to Germany, H.E. Ms. Isabelle Berro-Amadei - DR

On 11 October, an event was held in Munich, Germany, to promote "Destination Monaco."  This event was organised by Monaco Tourist and Convention Authority (DTC), and brought together more than a hundred tourism professionals from the Bavarian capital.

Tour Operators and travel agents, as well as bloggers and congressional decision-makers, were all invited to Prater Island, a particularly prestigious venue in this region.

Two separate workshops were held at this event:  one was dedicated to Business Tourism and the other to Leisure Tourism.  All the participants were then invited to a gala dinner entertained by the magician "Lucca."

In addition, many players in the Principality's tourism market, such as Monte-Carlo SBM, the Méridien Beach Plaza and the Monacair company, had an opportunity to give a presentation of Monaco's commercial assets to an audience of attentive decision-makers, who will be able to offer Monaco as a destination to Bavarian customers in the future.

At this evening event , the Director of the DTC, Guillaume Rose, and his Monegasque and German staff, were supported by Monaco's Ambassador to Germany, H.E. Ms. Isabelle Berro-Amadei.

Finally, it should be recalled that the German market is the 7^th largest in terms of visitors to hotels in the Principality, with an average of 37,438 overnight stays per year;  Bavaria is the German region with the highest number of visitors to the Principality.