Monaco Private Label: Spearheading Monaco's Attractiveness Policy

From left to right : Laurence Garino, S.E. M. Pierre Dartout, Chloé Leclercq, Frédéric Genta ©Direction de la Communication - Manuel Vitali

On February 5th, H.E. the Minister of State Pierre Dartout, brought together institutional representatives, private stakeholders, and the local press to unveil the Government's roadmap for the attractiveness policy.

Alongside Frédéric Genta, Monaco’s Secretary in charge of Attractiveness and Digital Transformation, and Chloé Leclercq, recently appointed Head of Monaco Private Label and “Chargée de mission” at the Attractiveness unit, the Minister of State reiterated the significance of attractiveness in line with the ambitions of H.S.H. Prince Albert II, emphasizing its pivotal role in Monaco's economic and social model.

“Monaco's economic development hinges on its ability to attract entrepreneurs, investors, businesses, employees, and tourists.”

In front of an assembly composed of members of the Government and local economic forces, foundations, and associations of the Principality, H.E. the Minister of State Pierre Dartout highlighted Monaco's strengths amidst global competition, including political and economic stability, quality of life, safety, and advanced infrastructures, making it an attractive relocation choice.

With the establishment of the Attractiveness Unit in March 2023, Monaco's strategy fosters interministerial collaboration, leveraging expertise and networks of public and private entities such as the Diplomatic and Consular Corps, Monaco Association for Financial Activities, Monaco Economic Board, and Monaco Private Label.

After recalling the missions of the Attractiveness Unit, Frédéric Genta outlined the actions implemented over the past year to better attract, welcome, and integrate residents.

"In the global competition among countries to attract talent and investors, rallying and retaining our community in Monaco is a critical issue, just as having top-level relays worldwide. The MPL must become a platform that achieves both objectives."

Frédéric Genta also revealed the strategy and new governance of the Monaco Private Label, an international network with a global influence, comprising nearly 2,000 entrepreneurs, investors, and economic leaders from over 60 countries. It aims at enriching its network and fostering a sense of belonging through exclusive and philanthropic events organised in partnership with public and private entities called “Friends of MPL”.

©Direction de la Communication - Manuel Vitali