Partnership Agreement Between the Principality of Monaco and AS Monaco

Convention Foot ASM GVT - Photo Caption: H.E. M. Serge Telle, Minister of State (on the left) and Vadim Vasilyev, Vice-President and Director General of AS Monaco (on the right). ©Government Communication Department / Manuel Vitali

Photo Caption: H.E. M. Serge Telle, Minister of State (on the left) and Vadim Vasilyev, Vice-President and Director General of AS Monaco (on the right). ©Government Communication Department / Manuel Vitali

The Minister of State, Serge Telle, has just presented the Partnership Agreement signed by the Principality of Monaco and AS Monaco at a press breakfast held in the presence of Vadim Vasilyev, Vice-President and Director General of AS Monaco.

With 5 million followers on social networks, its new slogan "Unique Forever!", the launch of its on-line platform mymonaco.asmonaco.com and its growing renown, AS Monaco is a strong communication tool and an ambassador for Monaco's message.

The aim of this partnership is to strengthen the links between the Club and the Principality. For the 2016/2017 season, the State will allocate a financial contribution of EUR 1.5 million for all the Club's communications and public relations activities. In particular, this funding, which was previously allocated to the institutional campaign, will be used to enable the team to convey the "Monaco" message by developing tools and communications, for example by designing publicity campaigns and co-producing a weekly programme and for help with organising major events with regard to image, etc.