57th Session of UN Commission for Social Development Side event on “Sport as an Equaliser for Social Inclusion: The Real Madrid Way”
As part of the 57th Session of the UN Commission for Social Development, the theme of which was social inclusion, the Principality of Monaco’s Permanent Representation to the United Nations in New York invited Dr Steven G. Mandis, a professor at the University of Columbia, to present his book, The Real Madrid Way, on 21 February.
During his presentation, Dr Mandis illustrated the power Real Madrid club members have to influence the club’s policy in such a way that it is able to live up to the identity and image that they want it to have. Beyond the titles that Real Madrid has won, the key aspects of this identity are its quality of play, its values of openness, equality and inclusion, and the irreproachability of everyone involved.
Cooperation is another priority for the club, and it was with this in mind that Real Madrid established its own foundation in 1997. The foundation’s primary objective is to promote, both in Spain and abroad, the values that are inherent in sport as an educational tool that can contribute to the overall development of those who engage in sporting activities. The foundation also seeks to facilitate social integration for marginalised groups, and to spread and promote sporting values.
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