Monaco Private Label further promotes the attractiveness of the Principality in Singapore

© Prince’s Palace / Michael Alesi

At events organised by the Prince Albert II Foundation of Monaco in Singapore from 26 to 28 November and attended by His Serene Highness the Sovereign Prince, Monaco Private Label (MPL) achieved several strategic objectives aimed at enhancing the appeal of the Principality, including:

- establishing new ties with investors and family offices to position Monaco as an investment platform in Europe;
- mobilising MPL members in Asia, who came together for the Foundation events, the Ocean Innovators Platform and the Ball in Monaco Glacier Edition, with an emphasis on key challenges such as the blue economy, innovation and philanthropy;
- federating influential figures from Monaco who are based in Asia.

The trip was an opportunity to broaden the scope of attractiveness initiatives in the lead up to Monaco Day, held on 23 January 2025 during the World Economic Forum in Davos.

Accompanied by MPL Director Chloé Leclercq-Boscagli, Frédéric Genta, Country Chief Officer for Attractiveness and the Digital Transition, highlighted that: “Singapore and Monaco share similar strategic, economic and philanthropic interests. It is essential that we develop further ties in this key region and economic hub”.