Two Monegasque Brands on the Catwalks of Milan Fashion Week

A model from the Beach and Cashmere collection  ©Isabella Pozzoli

Two Monegasque brands were represented at the opening of Milan Fashion Week, held from 17 to 23 September. They took part in the fashion parades at the traditional Opening, organised by the Elena Savò ready-to-wear fashion house.

The new collection by Monegasque brand Inessa Creations 4.0 was therefore back on the runways after Monte-Carlo Fashion Week, demonstrating the creative approach of its director, the promising young designer Ines Bensalah.

The other Monegasque house showcased at this inaugural evening was Beach & Cashmere Monaco, established by its founder and creative director Federica Nardoni Spinetta, who is also President of the Monegasque Fashion Chamber. It presented its "Save The Ocean - Save The Reef" collection.

"Quite simply, sustainability and ethics are, and must be, synonymous with fashion and involve all aspects of the production chain. Being eco-friendly is a lifestyle; it's a question of attitude; it's a dress that's worn with the awareness of contributing to a world that really is better," stated Federica, who advocates avoiding the use of plastic and respecting and caring for the oceans.

To accompany the highlights of this fashion show, the Principality's Representative Office in Italy, whose mission is to promote "Destination Monaco," and all its touristic and economic entities in Italy, held a cocktail party, attended by many professionals from the fashion sector. "It's a way of strengthening the links between Milan and Monaco, a destination that is constantly reinventing itself, a destination that represents luxury and lifestyle, with creativity that is more and more chic, not forgetting its green approach and its universal values of respect for the environment," pointed out Gloria Svezia, Head of the Italian office. She made reference to the launch of Monaco Tourist and Convention Authority's new marketing campaign. "The slogan FOR YOU comes across as an invitation to discover or rediscover the diversity of what the Principality offers with regard to tourism."

a model from the Inessa B collection ©Isabella Pozzoli