The DTC's Promotional Campaign in California
From 27 February to 4 March, a delegation from Monaco Tourist and Convention Authority (DTC), accompanied by several partners from the Monegasque tourism industry, travelled to California for a promotional tour organised by the DTC's representative office in America.
In 2016, the United States confirmed its 4th position in the ranking of tourists staying in Monaco, which has great importance for business tourism – this is a major challenge for Cindy Hoddeson, head of the DTC's American office, and her staff. To reaffirm the dynamism of this American market, the Monegasque delegation, headed by Guillaume Rose, Director of the Tourist and Convention Authority, travelled to California with Anne Marie Pinsault from the Métropole Monte Carlo and Miek Engelberts from the agency Inspire Me, which are both partners of the DTC.
Several events were organised on the theme of "Cinema," which was very appropriate in view of the many films that have been filmed over the decades in the Principality. These events were very well received in San Francisco, Los Angeles and San Diego, three days after the Oscar ceremonies.
Writer and historian Marc Braude attended each of these events to present his book "Making Monte-Carlo," which is devoted to the history of the success of Monte-Carlo. All of his talks were greatly appreciated by the various audiences.
In addition to these themed evenings, a number of important media visits were made by Monaco Tourist and Convention Authority's press teams, in particular at the Los Angeles Times and the San Francisco Chronicle, to arouse the interest of these journalistic institutions in "Destination Monaco."
Finally, in San Francisco, the world capital of social networks, a meeting was held with the management of LinkedIn to determine how best to produce editorial content that would be appreciated by professionals worldwide.
Nearly 200 people, including journalists and tourism professionals, took part in this tour to promote Monaco as a destination – these meetings are important at a time when the dollar, which is at its highest against the euro, is encouraging customers from across the Atlantic to travel in Europe.