India: a key promotional opportunity for the Tourist and Convention Authority
From 14 to 22 March 2018, a delegation from the Tourist and Convention Authority (DTC), accompanied by several tourism industry partners from the Principality, visited India, specifically Goa, Pune and Mumbai, for a promotional tour organised by the DTC’s representative office in the country.
The Monegasque delegation was led by Corinne Kiabski, the DTC’s Communication Director, and Charlotte Valli, Manager for South Asian Markets in the organisation’s Marketing and Sales Department. They were accompanied by Koji Ito from Fairmont, Sophie Ducroux on behalf of SBM and Sophie Codogno for the Meridien Beach Plaza, as well as Dominique Milardi, President of the Monaco Sommeliers’ Association.
In Goa, around thirty travel agents and opinion leaders took part in a fun weekend dedicated to learning more about the Principality. Corinne Kiabski, assisted by Jamal Sheikh, editor of the Hindustan Times, and Bollywood actress Huma Qureschi, led guests on a journey through the various aspects of Monaco, thanks to the DTC’s latest campaign: “Green Is the New Glam”.
Also in Goa, Dominique Milardi offered interactive tastings of Indian and French wines to a variety of invited audiences.
It was then on to Pune, the second largest metropolis in the state of Maharashtra, for the next stop on the promotional tour targeting tourism professionals and the media.
Finally, in Mumbai, Rajee Nangia, Head of the DTC’s representative office in India, and his team set up an opportunity for the hotel partners to meet wedding planners. The wedding industry is a hugely important sector in India and is of great interest to tourism professionals in Monaco.
India today is the world’s fifth largest economic power and is showing incredible growth. This offers great opportunities for the Principality and its tourism industry.